- I took over the Google Ads campaign in 2018 and increased the visitor traffic within the first quarter.
- All benchmarks and goals were surpassed by 1493%
Direct-to-Consumer Sales Shift
01 / The Project
Increase Leads and Sales
MLF, is a litigation attorney located in Los Angeles. The law firm needed to bring on more cases through winning marketing solutions and online systems.
02 / The Tactic
Google Analytics Increased Traffic By 1,493%
I was tasked with managing media relations, PR, social media, and Google AdWords, to ensure a seamless series of press releases, broadcasts, and online leads; to facilitate maximum market coverage.
03 / The Tactic
Social Media Marketing
I crafted a paid and organic strategy. Hands-on: I built separate digital sales funnels to address each of the touch-points. Each marketing piece contained content and specific messaging. My advertisements were highly relevant and the interaction rate was improved.
Google Ads
Result: Generated over 300 phone calls and over 300 emails. CTR percentages were the highest ever. Leads converted into sales and sustained incoming business for the law firm.
- All CTR’s were above industry standard of 2.0
- Outstanding CTR campaign 16.67%
- All top campaigns on page 1 of Google
- High Click Rates
Pitch, Curate and Wrote New Content
04 / Lead generation
Generated Over 312 Calls In Quarter 1
Before working with me MLF had done minimal pay-per-click advertising; most sales were coming from their distribution network.
A PR marketing strategy was incorporated alongside my digital advertising campaigns to help increase awareness of the Law Firm.
The integrated marketing approach created more online interest, which could then be captured through my newly created digital advertising funnels that led to sales.
05 / The Result
Established Revenue Stream
Using my newly crafted digital strategy, the firm saw a 30% increase in direct sales year over year (2017 vs. 2018).
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